How Important is Having a Good Reputation?
Reputation is a curious concept, initially it’s created by you, by: your feelings, your attitudes, your behaviours, etc. However, your reputation very rapidly becomes controlled by a committee, as it’s developed and shaped by the perceptions of others. Your reputation is the mutual beliefs and opinions others have, of you. You’ll never have complete control of it, at most you can only influence your own reputation.
It’s quickly apparent why your reputation or even the reputation of your business is incredibly important; especially when considering the saying: “Your reputation proceeds you”. As it suggests, people are likely to hear about you before they actually meet you. This can make it challenging to create a good first impression, as an individual meeting you for the first time could potentially possess a preconceived opinion or judgement of you.
How to Build a Good Reputation
As is the case with most things, building a good reputation is considerably more difficult than making a bad one. Building and maintaining a good reputation takes effort, time and arguably most importantly; consistency. Reputations are fragile, with potentially a single mistake or error of judgement being enough to destroy a reputation.
So how do I build a good reputation? You might ask. The most important thing to do, is to be someone who deserves a good reputation. Think of the qualities, attitudes or behaviourisms that someone with a good reputation would have and emulate them. Consider behaviourisms and attitudes such as:
- take on additional responsibilities and successfully fulfil them.
- Go beyond what is expected of you.
- Always treat others kindly and with respect
- Body language – your body language communicates more about you than what your words do. Ensure you’re always presenting a positive attitude, even during potentially stressful situations.
- Actually do the things that you say you’ll do.
- Go out of your way to be kind and to assist others – this is especially true from a business perspective, help your customers to ensure that they’re happy.
The Benefits of a Good Reputation
There are some fundamental and rather obvious benefits to having a good reputation, such as; people having trust in you or your business, but there are other, more intricate benefits to having a good reputation, such as:
- Building and maintaining a positive reputation is a good target to constantly aim towards – it acts as motivation to continue performing your best while simultaneously ensuring that you are at your best.
- It inspires others – It’s not just yourself that a good reputation inspires, it additionally inspires others; especially subordinates within your work or business.
- It helps you stand out – from a business perspective, user reviews, testimonials and experiences are easily available for anyone to seek out when they’re looking for a new company to do business with. The business with the better, more consistent reputation is generally always going to be selected over their competitors. The same is also true for individuals.
Having and maintaining a good reputation will not completely prevent people from speaking negatively about you or your business, but it does minimise the amount of people that do. Additionally, if you have a good reputation, other people are more likely to speak out and defend you when someone criticises or speaks unfavourably of you, even when you’re not present. A good reputation is worth protecting, in the situation where someone communicates something untrue about you it could be considered defamation. If this has happened to you consider contacting us.